Client
SBOAP
Category
BRAND IDENTITY
Sboap is a brand of single-dose, water-soluble, biodegradable, and plastic-free body care capsules, designed for life aboard luxury yachts, where every detail is part of a refined experience.
The project began with a clean slate: around the product’s name, a complete aesthetic world was built, inspired by a nostalgic yet sophisticated imagery that blends purity with elegance.
The logo, with its essential calligraphic stroke, evokes the natural movement of water and becomes the brand’s distinctive signature. A palette of sandy whites and deep marine blues, paired with clean typography and intimate, delicate imagery, paints a serene scene in perfect harmony with nature.
The result is a cohesive and finely crafted visual identity, positioning Sboap as a contemporary, responsible brand that speaks to those who seek style, authenticity, and pleasure in every gesture - both in and out of the water.
