Client
Kaspersky
Category
Art Direction
Kaspersky, an undisputed leader stuck in a B2C perception, needed to be seen for what it really is: a mature, innovative, solid cybersecurity partner.
The strategy? Zero bullsh*t. Cutting through the industry’s empty promises and telling it like it is: if you’re looking for the illusion of flawless cybersecurity, you won’t find it here.
This stance took shape in an equally sharp visual language: bold statements, 3D scenarios brought to life to depict each industry, situations speaking the language of decision-makers worldwide. The manifesto video was developed and produced with precise creative direction, from set supervision to the design and integration of 3D environments, ensuring every frame carried the same strength as Kaspersky’s statement.
From this foundation came a 360° campaign across social, digital, print, and OOH, localized in over 20 countries. A new face for a brand that doesn’t sell illusions, but protects business with courage, expertise, and yes, even coolness.
