Client
ENGIE
Category
ART DIRECTION
The collaboration with ENGIE stems from a simple but powerful principle: “the more we are, the less we weigh.”
A positioning that transforms sustainability into a collective journey, made up of daily and shared actions. This vision has given rise to three distinct projects, different in form but united by the same spirit.
A narrative format that brings sustainability into everyday life, transforming the abstract concept of a green community into a symbolic place: the Peso Zero Condo. Here, tenants recount ENGIE's values firsthand, making the advantages of photovoltaics tangible. In the first episode, featuring the Bossari family and swimming champion Marco Orsi, the act of producing solar energy was made "as simple as sunbathing.”
With an immersive installation at the Biblioteca degli Alberi in Milan, movement was transformed into real energy. A luminous platform collected thousands of footsteps, converting them into electricity and revealing the hidden potential in everyday gestures. A local initiative that brought the brand's message to life: every small contribution, when shared, generates a real impact.
A promotional campaign orchestrated during lockdown, coordinating six directors remotely: absurd and hyperbolic situations of people seeking relief from the summer heat in complex and energy-intensive ways. The simplest solution? ENGIE's efficient air conditioners powered by 100% renewable energy.
